The Art of the Cupcake

Lily Fischer and Nima Etemadi, Chefs/Owners,  of A Cupcake Wonderland will give a demonstration on the Art of the Cupcake at the 36th Annual Philadelphia Museum of Art Craft Show on Sunday, November 11 at 2:00pm.

Here’s a little bit about their business as told by Lily.

Best friends from college, my business partner Nima and I both quit our respective careers to become pastry chefs. (In our past lives, I was a preschool teacher here in Philly and Nima was the assistant editor of Aperture magazine in NYC.) I started ACW as a home business in 2009, and was first invited to be on Cupcake Wars in 2011 (premiered June 21), on the Bollywood episode, in which we came in first, winning $10,000! Shortly thereafter, Nima came on board, having recently graduated from pastry school.

We got a new look relocated the business to an immaculate, new, commercial kitchen in the Globe Dye Works building, located in Frankford, Philadelphia, which we share with LoveBar, a local bean-to-bar chocolate maker. All baked goods from A Cupcake Wonderland are prepared fresh to order using high-quality, wholesome ingredients. We specialize in custom cakes, cupcakes, wedding cakes, and artisinal pastries, and sell our baked goods at such vendors as Di Bruno Bros. (Comcast), as well as various locals events and markets, as opportunities arise!

This year we were featured on Food Network twice! First on Cupcake Wars’ Cupcake Champions tournament (premiered May 13, 2012), in which we competed for a chance at $50,000 on the Spider-Man: Turn Off the Dark episode. Then, most recently, we were featured on Cupcake Wars All Stars (premiered July 1, 2012), which had a patriotic, USO theme. We came in a close second in both episodes, but with all the love and support Philadelphians have been showing our business, it feels like we came in first!

NYIGF and Handmade, January 2012

There are so many opportunities for craft artists to show their work in this country.   Many years ago the New York International Gift Fair (NYIGF) introduced an opportunity for contemporary craft artists.    On a recent trip to New York  in January 2012,  I spent hours walking the section of the show designated as Handmade.  There was much to see and absorb-a visual feast.

Wendy Stevens modeling her new work.

How wonderful it is to see artists who are ever-evolving with materials and design to create a new body of work.  Going to other shows gives me an opportunity to talk with the artists and hear and see what’s new.   Wendy Stevens‘ stainless steel handbags are one-of-a-kind.  She is an example of an artist who continues to build on an existing solid body work of by adding new and wonderful ideas, techniques and designs.

Walking around the corner to another aisle I came upon the booth of another talented artist, Cara Romano.  She is a jeweler from Maine and a board member of the Maine Crafts Association.  She uses painted felt to create textured and colorful jewelry.

Cara Romano

In addition to artists working in the United States you will see  contemporary craft artists from Germany and Great Britain.  They are all makers, one-of-a-kind and there for the world to enjoy.  It was great to visit with friends and see new work.

In November 2012, the 36th Annual Philadelphia Museum of Art Craft Show will showcase 26 artists from Britain as part of the Guest Artist Program.    We look forward to greeting them along with 195 of the best craft artists from across the United States.